Chili's was launching its Southwest menu and needed a teen audience through the door.
We roped in virtual singing cowboys to sing praise, country-style! Users visited the microsite,
browsed the menu, chose a Southwest meal and invited family/friends to share it.
Recipients got a personalized country song inviting them by name to share the meal!
The project was done in collaboration
with
Rafael Guida.
Illustrations by
Firmorama.
- art direction, ux, design, motion -
