Kelloggs was launching its new cereal on the Middle East and needed a full campaign focused on teens.
Users visited the microsite and were asked to create their own hunter, a little cereal who is always hungry for chocolate!
Each user needed to take care of his own hunter by feeding, battling, teaching and socialising him to get points.
Every month, the top 3 players were rewarded with awesome prizes.
- art direction, ux, design, motion -
