Give the user one thing to focus on at a time. Reduce unnecessary clutter. Use space to organize. Be bold, yet disciplined.
The new design for vw.com falls broadly within the current trend of flat design, but only at first glance; at its core, the new design is a celebration of finely crafted typography, a disciplined use of strong colors, and the unfettered display of Volkswagen cars.
- design lead, art direction -
